Event Details

online course

This course will be useful if you wish to know:
- how to create a marketing strategy for your tech startup
- how to create a startup brand
- how to use personal brand for your tech startup
- how to create viral concepts and ad campaigns
- which marketing tools to use and how to set right KPIs
- how to start your marketing with 0 budget

TIMETABLE (1-WEEK COURSE):

Day 1
2-hour online session
Marketing strategy
How to set relant marketing objectives and targets
Strategy development
Personal and startup brand
How to align your marketing strategy with stage of your business
Learning materials + Homework

Day 2
2-hour online session
Marketing strategy planning
How to make marketing research
How to allocate relevant resources
How to validate marketing expenses
How to find a relevant marketing expert
Learning materials + Homework

Day 3
2-hour online session
Marketing strategy execution
Marketing campaign: target audience, message, channels, tools, KPIs
How to automate marketing activities?
Multiple campaigns and viral concepts
Campaign production: how to make it outstanding?
How to run marketing campaign with 0 budget?
Startup case studies
Learning materials + Homework


Day 4
2-hour online session
Tracking and optimising marketing KPIs
How to track marketing targets and KPIs?
How to use marketing data analytics
How to optimise marketing expenses?
Learning materials + Homework

Day 5
2-hour online session Marketing problem solving
Low engagement and conversion
High marketing costs
Low customer life cycle
Planning vs. improvising
How to compete with market leaders
Startup case studies & ad campaign examples
+ Online call with each startup (by appointment)
Exam

Exam test
40-min Online exam

Results & Certificate
Certificate of completion is provided according to exam results

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