Lovefest is a unique cultural platform from Vrnjacka Banja, Serbia, aiming to promote music, art and urban culture of youth. The festival started in 2007 as a Love bridge party and already a year after it made its debut as one of the hottest music events in central Serbia. In 2012 Lovefest got its recognition from the Ministry of youth and sports as the biggest youth festival in the country and only a year after it was nominated by UK Festival Awards for the best overseas festival. Another important milestone in the history of Lovefest was the introduction of new program zones such as Photo, Cinema, Graffiti, Chill, Eco, Workshop, Street Basket, Extreme and Kids zone. The main goal of creating new program areas and expanding festival activities was to promote and recognize young talents in central Serbia. Activities of the Lovefest are focused on actions that contribute to the development of equality, solidarity and tolerance among people with an emphasis on projects that are of a humanitarian, social, environmental, educational and entertaining character. Lovefest is involved in and participates in the „HIV prevention“ humanitarian action „Food for All“, voluntary blood donation, as well as one-time help to many individuals in the country.